6th December 2010: Mothers' Union CEO appointed to carry out review

Mothers’ Union Chief Executive, Reg Bailey, has been asked by the Government to chair an independent review of the commercialisation and sexualisation of childhood.

The review has been commissioned by Sarah Teather MP, Minister for Children and Families, and is part of a strong commitment made by both the Prime Minister, David Cameron, and the Deputy Prime Minister, Nick Clegg, to give a real measure of support to family life. Rosemary Kempsell, the Worldwide President of Mothers’ Union said “We are delighted that Reg has been asked to chair this independent review as Mothers’ Union is absolutely committed to seeing children as children, not simply as consumers. We have been involved with the welfare of children for many years, but have more recently launched our Bye Buy Childhood campaign in precisely this area because so many parents express their concerns to us.”