Last month, research from the Chartered Institute of Marketing (CIM) showed that 90% of parents were concerned about the way that companies market to children. The findings came a year on from the Bailey Review which showed the impact of marketing and commercialisation on children.
85% of parents were also unaware of ParentPort, the dedicated complaints and advice website that was launched in response to Bailey’s recommendation for a one-stop-shop for complaints. The Government has pledged its support for the recommendations from the Bailey Review and 95% of parents believe there is more that should be done to address the issue.
With such a strong mandate from parents to support families and children, Mothers’ Union will continue to campaign on the issue through the Bye Buy Childhood campaign, and work with Government and industry to address the commercialisation and sexualisation of children.
Remember you can follow our campaign using the @MothersUnion name on Twitter or with #ByeBuyChildhood.