2nd December 2010: New advertising think tank launched

CREDOS is a new think tank that aims to deliver independent and ojective analysis of the challenges facing the advertising industry. The think tank has identified four areas that need to be prioritised to ensure that the advertising industry is fit for the future: understanding advertising to children; uncovering advertising’s value to the economy; recognising advertising’s creative contribution; and creating broader understanding of the industry.

For further information go to www.credos.org.uk