20th December 2010: Parliamentary Question on Bailey Review

Fiona Bruce MP asks Parliamentary Question in the House of Commons on the Commercialisation of Childhood.

Fiona Bruce MP asked the Secretary of State for Education: What plans he has to address the commercialisation and premature sexualisation of childhood.

Sarah Teather MP, Minister for Children, answered on behalf of the Secretary of State: Parents express real concern about children being pressured into growing up too quickly, to become consumers or sexualised adults earlier than is appropriate. The Government have therefore made a commitment to take action to protect children from excessive commercialisation and premature sexualisation. I have asked Mr Reg Bailey, chief executive of the Mothers’ Union, to conduct an independent review of the issue and to make a full report with recommendations in May 2011.